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DETROIT
– The Bronco is back.
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| On display at the North
American International Auto Show, the Ford Bronco
concept is as rugged and authentic as the original
but with a showcase of advanced technology inside. |
Unveiled
this year at the North American International Auto Show,
a concept version of Ford's pioneering 1960s sport utility
vehicle retains the original Bronco's authentic, no-nonsense
design and adds a turbocharged diesel engine for added
kick.
While
other sport utilities become more civilized, the Bronco
concept bucks this trend in a simple two-seat design
that features the same rugged good looks as its predecessor.
It is instantly recognizable in shape. Reminiscent of
the original Bronco are its boxy, upright roofline,
short wheelbase, signature round headlamps and the Bronco
name integrated into a modern three bar grille.
"True
to its heritage, the Bronco concept is a tough, genuine
SUV that's all about function," says J Mays, Ford Motor
Company group vice president of design. "It's like a
claw hammer in a box full of department store, battery-operated,
plastic, power tools."
Subtle
exterior details include exposed door hinges, cowl vents,
flared wheel wells and unique loop-shaped door handles,
which are integrated into the door panels and open with
a gentle tug. Those classic round headlamps up front
are updated in the Bronco concept for use of both light-emitting
diodes and halogen light sources to cast a wider ray
of light for better peripheral vision in off-road situations.
For
a more open-air ride, the Bronco concept's roof is made
up of two separate sections, the rear portion of which
can be removed. Roll bar accents can then be attached
for a look that recalls a Baja racer or the customized
"Baja Broncos" Ford offered in the 1970s.
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| A
monotone color scheme flows seamlessly from the
Bronco concept's exterior body panels to its interior
surfaces. |
A
monotone color scheme features warm metallic gray finish
coupled with brushed aluminum accents and flows seamlessly
from the Bronco concept's exterior body panels to its
exposed interior surfaces. Both seats are trimmed in orange
brown suede, like a workman's glove, and are accented
with similarly colored inserts and a four-line stitching
pattern, like the kind found on a rugged old tool belt.
"The
Bronco concept is like your favorite pair of worn in,
faded jeans – classic, familiar, comfortable and always
in style," says Mays.
While
the Bronco concept conjures memories of blue oval past,
inside it is a showcase of advanced modern technology.
Its power comes from a 2.0-liter, 16-valve intercooled
turbo-diesel engine tucked under the hood. First introduced
on the Ford Mondeo in Europe, this engine features common-rail
fuel injection technology for greater injection precision,
performance and torque, without sacrificing fuel economy.
The Duratorq TDCi, as its known, delivers 128 horsepower
and a peak torque of 244 foot-pounds. Using Ford's overboost
function generates an even higher torque of 258 foot-pounds
for a limited time under full throttle.
Adding
to the Bronco concept's power is a nitrous oxide "boost,"
similar to the power enhancement function of traditional
hot rods. At the press of a button, a blast of nitrous
oxide is injected into the engine. During combustion,
the gas is broken down into nitrogen and oxygen, allowing
more fuel to burn.
What
does all that mean? An extra temporary boost of up to
50 horsepower and a three-second improvement in quarter-mile
times, with about 10-15 mph more top speed.
A
revolutionary new six-speed PowerShift transmission
is paired with the Duratorq diesel and achieves 5 percent
better fuel economy than a conventional six-speed automatic
transmission. While a traditional manual or automatic
transmission changes gears by opening and closing a
single clutch, the PowerShift operates by shifting power
from one clutch to another for better efficiency and
more seamless shifting. It can be placed into manual
mode at anytime and operated by a pair of shift paddles
on the steering wheel.
Rounding
out the Bronco concept's technology showcase is an Intelligent
TM four-wheel-drive system a fully computer-controlled
clutch that engages the rear wheels as driving conditions
dictate. Under normal conditions, the Bronco gallops
on its front wheels. Using sensors at each wheel and
at the accelerator, the Intelligent system's computer
calculates dozens of times per second to determine precisely
how much torque should be sent to the rear wheels to
minimize and help prevent wheel slippage.
The
new Intelligent system replaces Ford's current Control
Trac IITM system for more positive traction and vehicle
handling, improved fuel economy and smoother operation.
It will first be seen in production on the 2005 Ford
Escape.
The
original Bronco was an immediate success when it launched
in August 1965, leading the emerging recreational four-wheel-drive
market with sales of 18,200 units in its first full
year of production. Although only a concept, this year's
Bronco concept demonstrates how Ford may further complement
its extensive SUV lineup.
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